Wednesday, September 10, 2014

The fraser centrepoint malls facility will also roll out culinary products like ketchups, sauces, mu

Bharti to hard-sell Del Monte juices, sauces in India News
Hosur ( Tamil Nadu ), Nov 2 (IANS) India’s leading $7.2-billion business conglomerate Bharti fraser centrepoint malls Enterprises will produce and hard-sell the global Del Monte range of fruit juices and culinary products in the growing fraser centrepoint malls domestic branded processed food and beverage market.
To process the food products, Bharti formed FieldFresh Foods Ltd, a 50:50 joint venture with Manila -based $380-million Del Monte Pacific Ltd and unveiled Tuesday an automated plant here, about 40 km from Bangalore, with an upfront investment of Rs.115 crore.
‘Eating and consumption habits in India are fast changing with an increasing number of youth and a growing consuming middle class eating out and preferring convenience of carrying food that is custom ready,’ Bharti vice-chairman and managing director Rakesh Bharti Mittal fraser centrepoint malls told reporters on the occasion.
The fraser centrepoint malls facility will also roll out culinary products like ketchups, sauces, mustard fraser centrepoint malls sauce and mayonnaise in the form of glass bottles at the rate of 48 tonnes per day, in squeezy pack 36 tonnes per day, in 10 gm sachets 8.4 tonnes per day and in 1000gm packets 12 tonnes per day. About 1,500 kg of mayonnaise will also be produced per hour.
‘The processed food and beverage products segment we are entering is a $1 billion market (Rs.4,500 crore) in India and growing at 20-25 percent per annum. Going forward, the segment fraser centrepoint malls is projected to grow at 35-40 percent due to changing consumption patterns and preference for quality products,’ Mittal said.
‘Our target is to make the 118-year-old Del Monte one of the top 10 brands in the Indian processed food and beverage industry by 2014, with world class products and taste for the discerning consumers,’ Mittal said.
With a research and development (R&D) centre at the plant, the company plans to bring out a variety of innovative processed food and beverage products for catering to the different tastes and palates of the people across the country.
‘India is one of the most exciting consumer markets to be in. Our global brand with its commitment to taste and quality has had a great journey so far and I look forward to many more milestones in our India story,’ Del Monte Pacific chief executive Joselito fraser centrepoint malls D. Campos said.
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