The basic issue in marketing is creating a category in which it is the first. The priority right re

This is not a blog. This portal. And actually part multiportalowej platform called - "Not For Dummies". This is not a blog, this comment - the fact, accelerated like a desire to stop over whatever was the result of internal weakness or cause for shame. It's not lifestyle. This study, stated in a way that was understandable to an intelligent man, though a layman able to understand and intrigue is something which reason gives feedback. Remember the old popular articles? The old popular f&n dairy book? Magazines? Their heart was beating slowly and with precision quantum clock. Their goal was tangible and in-depth explanation of the problem. The recipient was a clever scholar. It's all gone from reality. The letter "Problems" fell in time with the advent of payment for the word. "Knowledge and Life" and "The World of Science" have changed in color, lifestyle magazine lost in the search for commercial success. Wishing to revive the old approach to popularize science f&n dairy - real, deep, full of respect for the reader - we run this part of a larger project, which is present already f&n dairy forgotten, but still CURRENT popular articles taken from the yellowed pages of the aforementioned f&n dairy magazines. f&n dairy Twin of our portal is Art Not For Dummies and Facebook page collecting posts and comments from both of these sites. f&n dairy We hope that this slow, full reflection f&n dairy mainstream find a place for themselves. Have a nice flow! ps. Under each of the articles in addition to links to media, there is a place dedicated f&n dairy to the promotion of the author. We encourage you to visit the links placed there. Portal is not a profit-making. So the authors repay the possibility of popularizing their names and their works. Also, do not insert yourself footage and music to the Internet. Existing network materials were only przelinkowane so that the links are still valid.
Viewing extensive excerpts from the second most important book of modern marketing, marketing bible twentieth century, one could say for Anderson - Marketing atoms. These basic, sometimes obvious psychological law somehow rarely used correctly in real life. But if gazing at each other marketers knew them, could understand them, and above all, able to translate their content into practice management company, much less to huge sums squandered on ineffective advertising something and so can not benefit. Knowledge of these laws is essential in the modern world. f&n dairy Their understanding is the key to success. I highly recommend it. Citronian-Man. -------------------------------------------------- -------------- Marketing is not a battle of products is a struggle for perceptions. Neil Armstrong f&n dairy was the first man to set foot on the moon. Who was the second? f&n dairy Roger Bannister was the first man who ran a mile (about 1.6 kilometers) in 1 minute. Who was the second? Who was the man who first flew alone across the Atlantic? It is true that it was Charles Lindbergh? Who was the man who flew the second alone over the Atlantic? True, it's not so easy to answer this question? The second man to fly solo across the Atlantic, f&n dairy Bert Hinkler was. He was a better pilot than Lindbergh - flew faster, less fuel consumed. But who ever heard of Bert Hinklerze? (He left the house and even his wife, since she had not heard of him.) Most companies Bert Hinkler mimics, not Lindbergh. Waiting for the market development. Then, he tries to enter the market a better product, f&n dairy often bearing f&n dairy their brand. f&n dairy In a competitive environment, another product, which is an extension of the brand name, has little chance of it to become a large, profitable brand.
That's not true. If it has a small market share and must be played against stronger competitors with greater financial resources, it is the effect of past wrong marketing strategy. Has been violated the first law of marketing.
The basic issue in marketing is creating a category in which it is the first. The priority right reads: better to be first than better. Much easier because lead to the first people to think of us than to convince them that our product is better than this, which they thought at the beginning.
Most companies Bert Hinkler mimics, not Lindbergh. Waiting for the market development. Then, he tries to enter the market a better product, often bearing their brand. In a competitive environment, f&n dairy another f&n dairy product, which is an extension of the brand name, has little chance of it to become a large, f&n dairy profitable brand (see Chapter f&n dairy 12: The law extending the range). f&n dairy
This leading brand in almost every category is the first that comes to mind potential client. The cars for rent - Hertz. The computers - IBM. The cola-based drinks - Coca-Cola. <